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We launched Olena in January 2019 and we've been your best fashion friend ever since. Style never sleeps and neither do we - we work 24/7 to launch over 200 new products a week and make sure we have the latest trends. We make fashion accessible so every girl can get her dream wardrobe. One thing we love more than your amazing style is your individuality – we want to help you show it off and look amazing at the same time.
Our philosophy is quite simple: we don't take life or fashion too seriously. We're like your best friend: you can always count on us. We have all the outfits and inspiration you could need. From party dresses to a pick-me-up when you've had a bad day, we'll never let you down.And with over 1 million social media followers and fans around the world, we've created a community of babes that we'll love. inspire every day.
Our ambassador program started in January 2021 with 15 students. We now have over 600 across 186 universities in the UK and Ireland, plus another 400 in America and Australia, with over 4 million cumulative Instagram followers. Our Ambassadors are part of the OLENA family and enjoy exclusive trips and events while promoting the brand on campus. In addition to our Ambassador Program, we also offer student discounts year-round .
OUR SUSTAINABLE DEVELOPMENT STRATEGY
We looked carefully inside and outside of our business to develop a plan that will help us be ready for the future. There is work to be done and we have decided to be more open, honest and upfront about the progress we are making.
We are building our next chapter.
1. SUPPLIERS: BETTER CONDITIONS
Doing more for our suppliers: transparent supply chains, improved management and standards.
2. CLOTHES: MADE BETTER
Making our clothes smarter - with better materials, more sustainable design and less packaging waste.
3. OUR BUSINESS: ACT
our business responsibly - strong governance, great workplace, responsible marketing and a role in communities we can be proud of.